If you’re lucky enough to have a stellar commercial A/V system, you no doubt know that your business has a powerful customer-pleasing tool at its disposal. From the latest news to the latest bops, you can funnel pure enjoyment into your clienteles’ eardrums and keep them coming back to your facility for more.
Of course, if you’ve ever taken a road trip, you’ll know that finding audio that everyone can agree on is easier said than done—so how are you to do that for your large and varied crowd of customers? Aufderworld, your Minneapolis provider of commercial DIRECTV and A/V installation services, has you covered with the tips below.
Consider Your Primary Demographic
It’s impossible to please everyone, but you can please a majority of people if you know what that group tends to like. Music and audio tastes are of course individualistic, but do your best to generalize; at least, you should be able to figure out what not to play. And while you may not have an accurate report of every single part of each customers’ identity, a cursory lookabout of many establishments can tell you quite a bit about what type of person frequents it.
Should I Play Commercial Television Audio?
If your business has commercial televisions, you may be tempted to simply air whatever’s going on there over the audio system. In many situations this can be advantageous, sure; if the big game is on, for example, your customers will want to hear what’s going on!
However, if your business is both in close quarters and tends to serve as a space of conversation—as is the case in many sports bars—it may be helpful to simply air a playlist of background tunes and use closed captioning on the TVs so you don’t leave customers straining to hear. Adjust your usage method accordingly depending on the context to get the most out of both your commercial TV installation and your audio system.
Fit the Vibes Together
Of course, you probably are aware of the audio types or genres that are inappropriate to play in your individual business; hard rock, for example, probably isn’t the best to play in a government waiting room! Your goal, though, is to find the music or other audio that makes your business feel like it’s at its best—you’ll know it when you hear it.
Don’t be afraid to put on a few different test tracks during the off hours; gauge how you feel, even with no customers there. Does it speak to the vision of what you hope your business to be?
Aufderworld: Comprehensive A/V Consultation and Installation
If you’re looking for the perfect audio system to help your business shine, you’ve discovered the perfect team of five-star A/V professionals to help you find it. Give our Minneapolis office a call today at 763-233-7700.